Amber Lawrence is an award-winning singer-songwriter whose career keeps going from strength to strength. Each year seems to get better and busier for Amber, with 2016 seeing the engaging entertainer win ‘Female Oz Artist of the Year’ at the Country Music Channel Oz Awards, for the second year in a row. Amber was also extremely honoured to receive an Australia Day Bronze Achievement Award for her contribution to veterans and their families, via her work with DefenceCare.
Amber’s biggest career achievement to date was being awarded the iconic and prestigious ‘Female Artist of the Year’ award, at the 2015 CMAA Golden Guitar awards. This was quickly followed up with the Country Music Channel 2015 ‘Female Oz Artist of the Year’ Award. This is the first time in history that a female artist has won both awards in one year. In 2016, Amber released not one, but two albums – the critically acclaimed 5th studio album “Happy Ever After”, and her high selling children’s album “The Kid’s Gone Country”.
Amber has released 22 singles over the course of her career to-date that have either reached #1 or Top 5 on the Country Music Radio Chart and the CMC Video charts. She’s the winner of the “Telstra Horizon Award” (2010) and above all is well known for her fun and entertaining live shows!! Amber is also a mentor to young artists in the Australian Country Music industry and each year she is one of the Group Leaders at the Australian Academy of Country Music. In addition, Amber has provided FREE entertainment and mentoring in over 300 schools Australia wide, as part of her ‘Be Your Own Superhero’ program. Amber has a strong connection and affiliation with children, with her first Children’s album ‘The Kid’s Gone Country’ released with a number 1 iTunes hit (“My Big Mack Truck”), in May 2016.
2017 is shaping up to be another big one for Amber, with two Golden Guitar nominations – for Female Artist of the Year and for Vocal Collaboration of the year for her hit song “Cheers to the Girls”, featuring Catherine Britt and Fanny Lumsden. This song has been the inspiration behind the girls hitting the road together next year for the Love & Lies Tour in the first half of 2017. Amber is also nominated in a number of categories for this year’s CMC awards, yet again.
I auditioned for the school musical when I was in year 11, and that is when I found my love of music. I got the second lead role in the musical Calamity Jane – I was a complete beginner, but I loved it, and then I started having singing lessons.
I really didn’t explore music further until I finished my university degree. In my first year of work at Qantas, I found that I had enough money to afford singing and guitar lessons, this led to open mic nights and karaoke which then led to my first professional gigs in cover duo’s and bands.
There wasn’t much social media around when I started my music career, so a fan base was built via doing gigs and touring, and getting email addresses and sending fan emails.
Lucky for me I was performing at the Gympie muster and a record label executive was watching me and signed me to a deal!
The love of it – my audience and fans can see that I love it, and that resonates, and helps them to enjoy what I do. Plus loving it allows you to keep on going even when times are tough.
It’s really important to understand what is important to your audience. Regional people of Australia value honesty, love, family, good times – and this is learned through touring and meeting my audience!
The Waifs are my favourite – but I also love Kasey Chambers, Troy Cassar Daley, Silverchair and many more.
Yes record stores are so important, because the recommendation from the passionate music store owner or employee can be so important in breaking an artist. I’ve been lucky to have the support of Songland Records in Canberra who have sold hundreds of my albums, just through word of mouth. Record stores are still important in breaking new artists.
Winning a Golden Guitar, winning the CMC Female Artist of the Year for two years in a row, traveling to Afghanistan to entertain our troops, and helping many charities along the way.
I love when people sing lyrics back to me. When I make a difference in someone’s life through music. All things that wouldn’t have been possible if I stayed in a ‘normal’ job!!
Well it is risky – but not following your dreams is also risky!! Hard work, plus talent and belief will pay off!