Careers Talk AUS | Maria Farmer | Careers Talk AUS
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Category
acting_experts, acting_pr_management

Maria Farmer

Interview

What would a typical day in your job involve?

There is no “typical” day in PR – every day is different and you have to adapt to your clients needs at any given time. I have access to my emails 24/7 so I will be constantly checking and communicating with clients, agents and journalists.

Most days I will have a meeting or two scheduled, but otherwise I will be in the office with my team, brainstorming new approaches to PR, checking emails, reading newspapers/magazines to monitor clients in the media and to source new opportunities for coverage etc.

How does an actor secure a Public Relations Manager in Australia?

Pick up the phone. It’s a lot easier to get a good publicist if you have an agent who is able to recommend someone that has experience working with actors.

Otherwise, do your research – look at their past/current clients and the type of press they have secured for them. Be prepared before you give them a call. Know what you want to achieve through PR, but be realistic.

It’s not as simple as getting coverage because you are an ‘actor’. You need a hook or something we can “sell” to journalists.

What attributes do you look for when you sign up an actor (e.g., resourcefulness, strong work ethic, willingness to learn from others)?

The easier you are to work with, the easier you will make our job. A strong work ethic is very important. Be prepared and willing to embrace any opportunity.

What advice can you offer young aspiring actors who would like to work in Australia and overseas?

Work hard and be true to yourself as an actor.

The media landscape is constantly changing, in both Australia and internationally, so you need to adapt and be innovative to stay relevant in the industry.

Don’t take rejection too hard – every actor has been told “no” in their career at some point. Use it as motivation to work even harder.